The Blades, a top awards ceremony for campaigns in the automotive industry has awarded Fiat Professional with an award for their ‘new approach to marketing’ for their sitcom ‘The Fleet.’
Specialising in the advertisement of Fiat vans, a spokesperson for Fiat was quoted as saying “It was such an innovative step forward for van advertising and we were pleased with the reception it received from customers and the media.”
Aired in March, the Fiat sitcom was created by marketing specialist Krow and follows the trials and tribulations of a guy named Pete, the fleet manager of a company called ‘Lightfoot Logistics.’
Also nominated for an award was Fiat’s live music campaign, the ‘Evo Music Rooms.’
No comments:
Post a Comment
Note: only a member of this blog may post a comment.