Car giants Mazda have joined forces with the big players in the US indie scene to create a 32 dates Tour called 'Mayer Hawthorne & the County' that will commence in October starting in Fort Lauderdale and finishing in Los Angeles on November 12th for audiences of up to 1,500 people a time.
Although collaborations with Music artists are common with car manufacturers this is a first time affair for Mazda cars has been backed by a HUGE digital campaign that will feature car and artist video footage shown across all of the social networks such as YouTube, Facebook, Flickr and Twitter, hoping to generate interest through these social channels.
The New mazda2 model will be featured heavily in the new digital campaign which will be shown worldwide causing widespread attention for Mazda Newcastle dealerships to those across the pond in the US of A.
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