Car giant Ford Car Company has unveiled a new partnership with Pandora jewellery line in which they will deliver music content via sharing playlists.
With help from recording legends jewel and John legend, the duo will donate to charities of the artist’s choice promoted through Pandora’s social share function.
This new age digital marketing is not the first time they have joined forces with the two streaming a radio service through Ford’s in-car Sync technology seen earlier this year in new Ford cars. US Director of communications for Ford Motor Co has said of the partnership “we're able to support niche programs that audiences truly enjoy” thus allowing Ford to wisely spend their money as opposed to viral bombarding of adverts and banners for only 30 second slots.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.