Social media creates Whirlwind for the Renault Wind...

French car manufacturer's Renault has created a giant user-generated content campaign to launch its Renault Wind model on a grand scale. The use of social media has grown and grown, from its initial Facebook campaign used to promote the Renault Twingo to young people back in April, with Renault now investing a large amount of money in its online uses.

The Renault campaign which lasts 12 seconds, is a 'Strip campaign' that encourages people to remove all clothing except from one single layer in less than 12 seconds, the time it would take to open the roof on a Renault Wind Roadster vehicle.
Those uploading their campaign strips online have the chance to win one of the new cars, that retail at around £17,000.

Running until the 30th September, it is a fantastic way of Renault truly engaging with their customers through the ever expanding social media platform.

Renault cars are particularly attractive, especially the Renault Wind that my friend has just purchased from her local Renault Centre in Worthing. Although initially quite pricey, they are fantastic cars to maintain with exceptional prices for Renault Servicing and maintenance. My quest for a new car continues and who knows, I may just end up stripping my way to success!