Britain’s Next Top Model?

Last year Vauxhall joined forces with UK television program Britain’s Next Top Model to promote the Tigra model. The program has a massive appeal to the young female demographic who love their fashion which Vauxhall tuned into to market the small car ultimately bringing the car to the forefront of the fashion scene.

The show was hosted by Top model Lisa Snowdon who is a regular feature on the fashion and gossip magazine of today thus bringing more attention to Vauxhall’s marketing campaign which proved particularly successful.

Audi have also put together a winning collaboration with Justin Timberlake, the Iconic pop star to be the new ambassador of the new Audi A1. The car was recently unveiled at the Geneva Motor show alongside the world famous Pop Star who Audi personally selected as their spokesperson. Justin has said to be “very excited to be a part of the next evolution” and the singer will be playing the lead role in the cars promotional campaign in spring 2010.

Audi’s campaign will be Internet led for the markets introduction to the new A1 and Justin will be at the forefront of this as much as Audi has always “been at the forefront of engineering and technology” he was quoted as saying. This March in New York City the first model of the new luxury race car was shown to the public fitting perfectly with Justin’s image. He appeals to a young demographic that Audi are excited about attracting as the impact could be huge. The car is a city car and unveiling this in New York was ideal.

Peter Schwarzenbauer, a member of the Board of Management for AUDI AG for Marketing released a statement saying “Justin Timberlake is an extraordinary artist. He manages to keep advancing his personal development while proving his abilities in different branches of the arts” and this very much ties in with Audi as a company. They are constantly seeking various routes of improvement within their existing models as well as coming up with new and fresh ideas. Audi strives to be number 1 and with Justin Timberlake on board they will tap into a whole new fresh market.