The Ford Fiesta Movement has enjoyed particular success in the UK for the past year, with viral Ford Fiesta agents spreading the Ford word through the medium of film, music, designing and partnerships with local bands/ events.
Now that the subcompact Ford has been released in the US, the party has well and truly begun. The campaign has generated half a million views on social platform YouTube as well as 10.7 million impressions on Twitter- no small feat! Available only from Last month, the Fiesta has already gone out to 3000 customers and the Ford Motor comp-any are suitably impressed with the outcome.
I have never driven a Ford Fiesta, as I am a loyal KA fan; however I have seen a lovely little green Fiesta at a Ford Dealership in Doncaster that my Dad pointed out, so maybe I could be persuaded!
With sales greater than they anticipated, Ford is most definitely in its second phase of its campaign and can guarantee a good old party well into its third…
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