A new campaign has been launched by Renault for its Renault Megane car.
The new advertisement follows an actor named Claude trying to convince a group of people who have no exposure to the Megane that they are in need of some 'joie de vivre' or to put it simply some more joy to their life.
Created by Publicis London, the new Renault Megane campaign will be featured in a plethora of mediums, including The National Press, TV as well as Social Media platforms YouTube, Facebook and Twitter.
There is behind the scenes footage at TheMeganeExperiment.com, with a ‘joie de vivre’ psychometric test for people to interact with.
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