I'd like to consider Ferrari as a scaled down version of God.

-Jeremy Clarkson

Thursday, 19 August 2010

Women always go for speed and power?


It is always claimed that women tend to go for Speed and Power as a lifestyle choice, but this could actually be somewhat of a myth according to a recent motoring Poll that found Both Speed and Power ranked relatively low as a factor when a woman is buying a car.

It has shown that it is in fact men that have an insatiable need for speed and women find the prospect of buying a larger more powerful vehicle very intimidating! It was the smaller sized cars that made up the majority of sales for women as we are highly concerned with safety and the small to medium sized cars provide more security for us.

Men have shown a strong tendency to go for the premium brands, including top quality brand Audi cars which have a strong clear design message and carry the undeniable badge of quality. It makes me wonder though, if the premium brands continue to produce the smaller sized vehicles, will women combine their needs and join the men in their brand choices?

One brand however that tends to cross over these findings is Mini, the BMW smaller sized cars. It has been found that the car has in fact been most successful with sales in women rather than men and I wonder if this could be also down to the fact that the French brand is perceived as extremely stylish…

Let me know your thoughts, which type of car ticks your box?

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