All Hail the Juke!

If you haven’t already heard about the Nissan Juke, where have you been the last few months!?

The new Nissan Juke is set to shake up the B segment super-mini market and smashed its monthly sales target when it was introduced to the Japanese market last month. A whopping 10,943 orders were made in the first month, seriously surpassing the 1,300 units that Nissan predicted!
A
lthough sceptics are still unsure of now the boldly styled compact crossover will be received by US consumers, who are more at home with their traditional SUVs, Nissan Europe execs are optimistic that buyers will be happy to trade in their Focus for something less conventional.

The UK target is 9,000 units in the first six months of sales and 20,000 a year once all variants are launched.

The Juke was most popular with 50+ males who represented 44% of the Japanese orders! A surprise for Nissan who hoped the new Nissan Juke would appeal to young, ‘retro sexual’ males, preferably in their late twenties or early thirties. I can just imagine dads queuing to buy the Nissan Juke in Cardiff and across the country; forget sporty two seaters the Nissan Juke is the new mid-life crisis!