Volkswagen has come up with a page dedicated to fun ideas aimed at changing people’s behaviour for the better, whether it is for the environment or just generally.
The Wiki Traffic Light is the most recent offering, which putting it simply is a set of traffic lights that are fitted with a screen that displays a fun and interesting fact when the light is on red. This is aimed at making people stop and giving them something to make the stop more entertaining. Thus encouraging them to do the right thing!
Take a look here!
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