Audi has always done very well with its product placement and this year was no different, with the Audi A8 Sedan, Audi R8 Spyder and the Audi R8 Spyder Convertible each having cameos in the Iron Man films. With the appearance of the Audi R8 Spyder in the feature film Iron Man 2, Audi partnered up with Paramount Pictures and Marvel Entertainment to run a social media competition named "Stark Expo & Audi Present: The Tony Stark Innovation Challenge."
The competition was based on the films Tony Stark and his desire to use vast intellect to eradicate problems with technology and invited people to submit videos with their ideas of how their inventions could make a real change to the world. The winner of the competition would have funding of $15,000 to fund development of the invention as well as a holiday and the chance to drive the Audi R8 on a racetrack, Tony Stark’s favourite car from the film.
The competition highlighted how Audi is always at the forefront of inventions in the automotive world and aims to try and make all of their products closer to their users through their use of cutting edge technology.
The winning entry was a digital bulb with built in internet technology named LuminAR that can project web pages onto any surface. The video submitting this idea can be viewed here.
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