Fiat is teaming up with England Football club and Wembley FC to supply them with their cars and in turn the Fiat brand will have banners displayed during the England homes games to help raise awareness of the automotive brand.
The contract will run until the 2014 and with 2010 being the commencing date, the same year as the World Cup, this will only help raise this awareness even further. In line with Fiat’s range of hip, new cars such as the new Fiat 500 and the Fiat Grande Punto, I have no doubt we will see thousands of Fiat 500 cars in Kent driving up and down the motorways in the coming months.
Considering the previous success enjoyed by Ford with its collaboration with football in 2009 Fiat are cruising in the right direction for victory.
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