The new provocatively named TV show 'Seat Sex Drive' is set to hit our screens in the coming month hosted by Emma Willis and Jack Osborne. The show has been created to raise brand awareness and create a sense of loyalty amongst 18-44 year olds that are seeking a new/used Seat car.
The concept will be 300 drivers recruited to take part in the show through social media platforms Club Seat and Facebook. Four drivers will then be picked, both male and female for the final which will take place over seven episodes.
Magazine publishing giants IPC media are supporting the show as well as Fifth Gear presenters Vicki Butler-Henderson and Jonny Smith. Creating an explosive mixture of excitement and tension in one blow, the Seat Sex Drive will ultimately provide an answer to the old age question- Who is the better driver? Thanks god they didn’t pick me is all I will say! I am unafraid of my incompetence behind the wheel…
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