It has been confirmed that Victoria Beckham is set to work with the car manufacturer Land Rover in the creation of the new Range Rover Evoque. I am not sure what to make of her new title- Creative Design Executive and her opinion that a Range Rover is ‘stunning’ for that matter!
Sure it is a great opportunity and it will raise the profile of Land Rover, but is she really the best representative? (Insert comments here). The smaller and distinctly sleeker model was unveiled by the gorgeous TV presenter George lamb to a party of over 300 celebrity guests, including Prince Michael of Kent and Gabby Logan. Random- much?
A spokesperson for land Rover was quoted as saying 'I believe this appointment adds a new dimension to my design team as we continue to design products to appeal to a wider audience.' Guess we will have to wait and see on its final unveil at the Paris Motor Show in September- Apologies if I don’t get too excited!
No comments:
Post a Comment
Note: only a member of this blog may post a comment.