To celebrate 20 years in the business, Mazda has teamed up with Fishlabs, the German Studio to create ‘You cruise by Mazda MX-5’ a new game for your I-phone.
The application is a racing game that is set in various scenarios across the world, including Desert Ride and Country Cruise. With the choice of an open or closed top Mazda MX-5, you get to personalise your ride and chose the colour you desire for your car.
The new application is based on the Rally Monster Pro game that is already available but the ‘You cruise by Mazda MX-5’ has been tweaked to improve speeds and general driving habits. With the option to link into various social networking sites such as Facebook, you get to interact with your peers and post onto a fictional global leaderboard.
Nearby Mazda dealerships are listed providing upselling opportunities for the car manufacturer with help and tips for your Mazda MX-5 creating a real sense of community between Mazda and its owners.
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