Oprah Winfrey has never been one to fade into the background with her passion for making a stand against social issues she feels strongly for, particularly through the medium of her extremely popular talk show.
She has produced a ‘National No Phone Zone Day’ across America to raise awareness against using a mobile phone whilst driving and the devastating effects it can have. Car manufacturer Chevrolet has also jumped on board to help raise the profile by encouraging its vast workforce to take part.
Of course, Chevrolet has underlying marketing, with the free publicity of the new Chevrolet Cruze set for release in 2011 with word that Ford and Fiat may also follow in the next few months.
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