Car giants Ford have a new strategy underway based on the concept that more as standard is better than having to go pay more elsewhere. The Ford cars are packed with a range of features included in the price of the car which is a great bonus when you consider most cars you expect to pay more for the added luxuries.
The new marketing campaigns show more in a Ford in not just the physical appearance but in the services offered from the Ford dealers. More information is yet to be confirmed, but I think this could be a great way of local Ford dealerships gaining a fantastic following in after care service.
My Ford Ka is an amazing first car to own, both trustworthy and reliable in any situation and if the preview advertisements from Ford are anything to go by I think they will use this as a great selling point. Watch this space.
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