With the World Cup around the corner it is not only the football players gaining maximum exposure. The affectionately termed Wags are also enjoying the limelight in the run up to the first match, with A Wag’s Come Dine with me special and a football shirt campaign featuring a plethora of the football beauties. Football advertising is everywhere at the moment- on your TV, in your magazines and newspapers and now on your car?
The England captain Steven Gerrard’s wife Alex Curran has been snapped up by car make Hyundai to promote the World Cup alongside its range of cars. As the official sponsor of the World Cup 2010, Hyundai are at the forefront of publicity so to include one of its long reigning wags in a campaign is even more of a £££ maker! The campaign sees Alex washing the Hyundai car in nothing but a pair of skimpy shorts and off the shoulder top, teamed with sky high (very coveted) Louboutins, reflecting the kind of lifestyle that she leads…. But obviously she doesn’t actually wash her car in real life; she would have someone to do that for her- I digress. Point is, the advertisement is to promote a competition to experience her lifestyle for a weekend and watch the football as she will back in the UK- not a bad price at all, considering the amount of wannabe wags out there dying to date a footballer. I can’t help but think though that Steven is not part of this particular bargain!
The competition is only open up to the first match on Saturday the 12th and the package offers a whole list of Wag like activities you can partake in, to make the ultimate luxurious weekend. With such a massive following, Alex Curran already has her own empire of clothing ranges, perfume, magazine columns and websites. She is a very valuable tool for the Hyundai make. Think of the boost in sales this could have? Incredible.
Check out the Ad, would this make you buy a Hyundai?
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