Talking of musical collaborations with car brands, yesterday in NYC saw the joining of forces between the band Cobra Starship and Ford.
Ford Fiesta hosted the ‘Fiesta Funnel Rooftop Event’ where the unashamedly cool indie-rock band Cobra Starship played live for the web streamed event. The event was streamed via USTREAM, the program that allows you broadcast just about anything from an I- phone, mobile or computer in minutes. This allowed all of Ford Fiesta’s followers to join in on the action and enjoy the entertainment completely for free.
It seems that Car makers are really tuning into what makes people tick- the collaboration with such a well known and loved musical act will really promote the NEW Ford Fiesta model and encourage the sales of the product!
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