The Telegraph brushes up on their Fashion knowledge…

The Telegraph has taken on the challenge of re-vamping their Fashion website in a bid to compete with huge fashion brands such as Vogue and Glamour.

The idea is to take on offline giants through an online media channel and develop their digital involvement in the fashion industry. Included in the re-vamp will be an e-commerce section allowing the viewing of fashion advertisements and blogs. There will be a large emphasis on social media and how it can help engage the customer with its brand.

The target demographic will be a younger clientele to the standard readers of the Telegraph newspaper/supplements which will technically mean a whole new re-brand. The content will be free to access by customers, much like many of the online versions of newspapers/magazines, with much of its revenue made from advertising within the site from other brands such as high street chains wanting to display their look books and latest collections. This should draw sponsorships with big name Department stores such as Debenhams it is hoped.

The new website is set to be unveiled during London fashion Week in September this year, which will mean a massive amount of exposure and interest can be gained in everything that it has to offer. At present, the site draws in around 750,000 unique users a month, which is down to both great advertising and great marketing.

If the website really takes off, it could open up the newspaper to such a larger audience through its use of featured blogging, Twitter and Facebook. It seems that Social media really is the way forward for your brand.