Skoda Teams up with Channel 5...

Channel five has never really had it easy. Up against giants such as ITV and the BBC, it has had to work hard to establish itself.

The Television Awards have always been ruled by the Eastenders and Coronation Streets of the TV world, with little input from Family Affairs or Home Away. Some may say it has never had a fair shot at the crown.

Its recent partnership with the car brand Skoda may be about to change all that. The collaboration has certainly raised eyebrows, with many questioning whether the car brand is Channel 5's equivalent in the car industry. Skoda is a car brand that has had its fair share of criticism, with image problems throughout the years a lot like Channel 5, so will this collaboration mean double the problem or an increase in popularity?

Skoda is set to be sponsoring the crime dramas on Channel 5 such as the CSI Series which has been particularly popular for the Channel, becoming one of its biggest shows. The seven figure deal is certainly going to be big for both Five and Skoda and I for one cannot wait to see how they tackle their advertising on the commercial breaks!What was that Skoda joke again?...