It is a common joke that women are bad drivers. BMW have hones in on this with their fantastically funny commercial for the Mercedes Benz E Class Saloon.
The tone of the commercial is that women are pretty dumb, with a woman attempting to buy a fast food meal from a library and when reminded of this she just lowers her voice! Check out the Mercedes commercial here, I must admit it did make me smile! However, the tag line of the commercial was 'With Beauty you need brains' so, some good has come out of it!
It got me thinking of car manufacturers that appealed to women and came up with a little list of my own:
Kia
Mini
Volvo
But it isn’t always about strength in numbers with the automotive industry. The majority of the time, a car (say the VW beetle) has a clear (all be it small) following rather than a car such as the Ferrari that had no definitive demographic audience.
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