Vodaphone have launched a new campaign featuring Button and Hamilton trying to build their own car without any help from their Vodafone McLaren Mercedes team of engineers.
In the campaign, the two Formula One drivers use their phones to call the engineers and take photographs of the parts so that they can piece everything together.
With a tag line of ‘Vodafone McLaren Mercedes drivers depend on their team; their team depends on our network’ you know that this will be a sure fire hit.
Check out the ad created by Bartle Bogle Hegarty here and let me know what you think!
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