The hottest music, fashion and design artists teamed up last week at the Chevrolet Spark Unscheduled Tour held at Horatio’s bar at the end of Brighton Pier.
One of the hippest bands around, fresh from their tour with the Arctic Monkeys the Mystery jets played the impromptu gig showcasing new tracks from their eagerly anticipated album Serotonin set for release next month.
Light installations from inspirational designers Hans Lo and Kate Moross shone brightly coloured flecks onto the band during the set, illuminating the bar. Chevrolet created this live design experience to entertain 5 cities around the UK that would not usually be exposed to a ‘pop up’ event such as this again, with one gig played in a multi-story car park in Liverpool! Now that is impromptu!
Chevrolet currently have a number of new cars on the market such as the Chevrolet Spark which is enjoying a wave of success at Chevrolet car dealerships across the country, so a live event such as this will promote the brand and create a large amount of exposure for its new range of vehicle’s. I think they are onto a winner!
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