Hyundai Kia Automotive are giving the Kia Soul car another big push in the advertising stakes between its next product launch using its furry friends; the hamsters which were first seen in commercials last year.
The new commercial sees the hamsters driving around town in the car, blasting out lyrics to the 90’s classic “The Choice Is Yours” at any other hamsters not driving the car. The rodents, fully clad in tracksuits and ‘ghetto’ wear have caused such a stir that they have started their own clothes wear line aptly named ‘Hamstar.’ A classic marketing technique from Kia there!
Some car dealerships took to giving away a free hamster with every Kia Soul car purchase, capitalising on interest from the customers, who could not get enough of the little hamsters! Personally, I think the car would be enough, but there you go!
The Kia Sorento has been in the news recently, with marketing at its peak just before its release in February of this year, but now it seems the sporty SUV, the Kia Soul car has been given a chance to shine!
I think that there are so many benefits to the advert, with its young and hip feeling so notable, the brand can really open up to the younger demographic, not just the more mature audience. A winner all round I predict, but check it out here and let me know what you think!!
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