Ford Motors are out on top. Not only have they survived the automotive recession, they have come out of it named as one of the three top players. Alongside this victory, they are cruising ahead with their web work, reaching out to customers through the use of Social media outlets such as Twitter, Facebook and blogging.
The use of such social networking channels has proved extremely successful and by far the most ambitious campaign to date has been the ‘Ford Fiesta Movement.’ The campaign created to promote the Ford Fiesta included 100 ‘social agents’ being given the new vehicle and asking them to endorse the car through their Twitter, Facebook and Blog accounts. The more videos, clips, sound bites etc. the better and the aim of the game is for each of the Ford Fiesta agents to not spend a penny on traditional advertising.
Six months on from the campaigns creation, Ford’s social experiment has received a huge amount of publicity with stats including 4.3 million You Tube views and 3 million Twitter impressions to date. The figures denote a keen interest in the new car, with around 50,000 requests for more information on the new Ford Fiesta. I guess the proof is in the pudding, the pudding being the sales numbers, and only Ford will really know just how well the campaign does.
How successful do you think this form of advertising is?
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