I'd like to consider Ferrari as a scaled down version of God.

-Jeremy Clarkson

Tuesday, 15 June 2010

Can you make Social Media w££rk for you?

Ford Motors have really made Social Media work for them through their use of Twitter/ You Tube and various other social networking sights and it seems that other motoring companies are jumping on this bandwagon, Mazda being one of them.

Through the use of Online Forums, Mazda have managed to raise their profile on the net and really benefit financially from its effects. By engaging with their customers through this online medium, it has meant that relationships have been built and trust has been created in the brand. The Forum allows for discussions between customers and the client, with FAQ’s and requests for more information being extremely popular.

With various staff working on the project, such as Technicians, customers have also been directed to their online parts company encouraging sales for not only new models but servicing and repair work. It seems that this type of advertising and marketing really can work for your company- If you use it correctly. I think that the key is creating a relationship with the customer very quickly and not coming across as too pushy or sales-driven; the customer wants to build trust with the client before they are happy enough to buy. After all, who wants to buy from someone who can’t get rid of it quick enough?

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