KFC drop the waffle and serve up the nation’s favourites at Breakfast!

Huge food retailer KFC has had to re-think their marketing techniques for their breakfast menu which has proved rather unsuccessful of late. The introduction of their Breakfast menu in 2008 which included foods such as wraps, French toast and waffles available from 6am- 10.30am did not quite kick off as much as they expected it to. The menu shunned the traditional breakfast options of bacon rolls and eggs for a more sophisticated pallet that was of epic proportion. The mission statement behind the menu was to produce a great tasting breakfast that kept you filled up until lunchtime, but unfortunately this meant that the portions were more about the quantity and less about the quality.

This is all set to change with the introduction of their new breakfast mantra. The store is set to open from 7.30sm now, not as early and bring back the classic brekkie dishes such as bacon, sausage and eggs. The food is to be of a higher standard of quality, focusing on its taste and ingredients at a larger scale than previously. The menu is to be trialed in certain stores across London, Wales and Scotland to gage a response form the public as to whether they feel it successful or not.

The marketing will also undergo a massive overhaul with leafleting between stores and outdoor advertising taking a lead role. In London, the KFC brand will even take to the underground and London buses with their logo and ideas placed onto travel card holders. Considering one billion passengers a year travel on the underground, exposure will be of epic proportions!