The free newspaper in London the Metro is set to launch its first FREE I-Pad application this week and Renault one of the top car manufacturers is set to come on board as the first sponsor!
The reportedly five figure deal will mean exclusive advertising space within the application for the I-Pad in the form of banners and adverts within the frame- an opportunity to reach out to millions through this medium.
The new Renault Wind Roadster will be its main focus of advertising, which will have mass appeal with the young, hip audience that the Metro will reach every day. This focus on the demographic has been particularly apparent the past year with Renault making a special effort to connect with its younger audience. This was achieved through its use of social media networking site Face Book to promote the Renault Twingo.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.